Naelofar Cafe: A Sweet Hello Kitty Takeover at KL East Mall

This past weekend, we transformed the centre court of KL East Mall into the cutest spot in town—Naelofar Café! Inspired by our Hello Kitty x Naelofar collection, the pop-up café was a dreamy blend of charm, nostalgia, and everything pink. From curated displays to sweet treats, the entire space brought our collection to life in the most delightful way.

The café was open to the public, where mallgoers could immerse themselves in the world of Hello Kitty while enjoying fun activities and exclusive redemptions. Shoppers were treated to limited-edition gifts, Instagrammable corners, and even a chance to get up close with our latest Hello Kitty scarves and accessories.

We also hosted an intimate private event, attended by our very own Neelofa, her family, and a guestlist of stylish influencers and friends of the brand. It was a beautiful celebration of community, creativity, and collaboration—and most importantly, a way for us to share this special collection with the people who mean the most to us: you.